ISM280M: Sales and Marketing for Technologists and Engineers

Please note that after Summer 2011, the Information Systems Management department was renamed Technology & Information Management.  For classes after Summer 2011, please see the TIM schedule page.

Perspective on the theory, plus examples, and tools useful to technologists and engineers for successfully guiding and supporting sales and marketing endeavors and, thereby, ensuring funding, staffing, product appeal, positive customer relationships, and marketplace success. P. Mantey, The Staff

2 Credits

This class has not been taught recently.

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